SHATTERED EXPECTATIONS JORDAN X FOOT LOCKER

Celebrating the Air Jordan 40 launch, the project amplified Jordan Brand's energy and evolution. The shoe, engineered for explosive performance, continues the brand's tradition of innovation. The visual identity combined bold, red typography with striking "dunk" photography to express power and precision. This look was applied across the activation wall, basketball arcade, sticker pack, and social media. To drive traffic and engagement at Foot Locker's offline store, the campaign featured an in-store basketball arcade shooting and vertical jump competition. Top participants won exclusive prizes, reinforcing the product's connection to dynamic movement.