CTRIBE X PABEL X BURU STUDIO

Natha Satwa Nusantara's urgent need to support overloaded animal shelters in Indonesia inspires this innovative fundraising campaign, which centers on transforming discarded textiles into exclusive, one-of-a-kind pet accessories through a collaboration with upcycling experts Pable and fashion brand Buru Studio. The design strategy for this campaign will employ an experimental typography and editorial layout to create a visually striking and unique aesthetic that elevates these singular creations. This approach aims to capture the attention of Jakarta's pet lovers, driving engagement in a high-profile auction, both online and live, and highlighting the powerful intersection of sustainable fashion, creative reuse, and compassion for animals.